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Adriana Zait

" Alexandru Ioan Cuza" University, Iasi, Romania

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Born: 1967

Interests: research methodology, educational marketing, intercultural managemet, public relations

Professor, Marketing-Management Department of the Faculty of Economics and Business Administration, "Al.I.Cuza" University of Iasi. MA in Economics at University of Nebraska at Omaha, USA, 1994. Ph.D. in Econometrics, "Al.I.Cuza" University, 1998. 25 years within the institution. Courses taught: business research methods, qualitative analysis, services marketing, direct marketing, marketing, public relations. Specialisations and didactic missions in France, Spain, Italy, Ireland, Germany.Publications: 9 books, 3 courses, over 100 articles in Romania, over 50 in foreign countries - 3 ISI articles, 6 ISI Proceedings, over 50 communications in Romania, 50 in foreign countries.

Selected publications:
• Ioana Alexandra Horodnic, Adriana Zait. Motivation and research productivity in a university system undergoing transition . Research Evaluation, 2015.
• Cristian Chelariu, Thomas G. Brashear, Talai Osmonbekov, Adriana Zait. Entrepreneurial propensity in a transition economy: exploring micro-level and meso-level cultural antecedents. Journal of Business & Industrial Marketing, Vol 23, iss 6, pp. 405-415, 2008.
• Adriana Zait. Higher Education Marketing: Stakeholders' Perceptions, Degree of Trust and Desired Student Abilities - Case of Romania (Preliminary Raw Results) . Organizations & Markets Journals, Public Economics: Publicly Provided Goods - CMBO, 2007.
• Adriana Zait. Lonely thoughts on the meaning of education. Journal of Organizational Change Management, Vol 19, iss 6, pp. 780-782, 2006.


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